China - Jürgen Sterkau
Conseiller Culinaire
Evolving to success
" his great insight into business development and marketing strategies is phenomenal "

The kitchen is where this Conseiller Culinaire entered the hotel industry. He loves cooking and being innovative.

Jürgen Sterkau began his hospitality career as an apprentice in 1984 joining the Marriott family in 1988 as Head Chef of the Marriott Marquis in New York. Working across various brands in Marriott International in different regions worldwide, Jürgen is now Managing Director of the Sheraton Grand Shanghai Pudong Hotel & Residences and Four Points by Sheraton Shanghai, Pudong. Gained during 30 years with Marriott his great insight into business development and marketing strategies is phenomenal.

The very clear, strategic positioning of the hotel complex in Pudong, Shanghai, demonstrates this perfectly with its superb location, multiple choices for leisure and business occasions thus enabling guests to make the most of this destination.

The hotel complex offers comfortable accommodation (992 guest rooms) with varied choices for drinking and dining in the eight Food and Beverage outlets. Court is a true connoisseur’s choice for tasting authentic Chinese cuisine (Cantonese & Chaozhou dishes); Feast Signature Restaurant presents true “feast” dining experience with full open kitchen and cooking stations throughout the restaurant offering international gourmet experience; with the fantastic piano music, Passion Lobby Lounge is a perfect choice to meet with clients or gather with friends; the Riverside Café caters to both Asian and Western tastes; Nian Feng Chinese Restaurant introduces a mix of Shanghainese and Yangtze Delta region cuisines in the most authentic local flavour.

Jürgen believes that hotels, and people in this industry, should always be creative and responsive to trends in a fast-changing world. An essential key factor which enables keeping the business moving forward and assuring progression throughout. This Conseiller Culinaire has certainly evolved to success both personally and for the Sheraton Grand Hotel Shanghai Pudong and Four Points by Sheraton Shanghai, Pudong.

Isabella Wang
Sheraton Grand Media Team